New Beginnings

So, I originally launched my website a couple of years ago and let the domain expire and recently went to go check if anyone had taken it and made it into anything and was surprised to see that someone had purchased the domain name and was reselling it for $5000, so color me surprised when I realized that my brand, my vision was worth something. So, that inspired me to get off my lazy butt and work towards something I was passionate about. I do have my day and night jobs to pay my bills and survive as any other 30-year-old does but was lacking in the passion department and not the sexual passionate part which is a whole other story for another time lol. I remembered to myself Aaliyah’s great words and said to myself “If at first you don’t succeed, dust yourself off and try again” and that’s what I’m doing. I’m going to make sure that I keep up with this. I have to!! I believe in my brand, my company, my vision and it is so satisfying to see it come to fruition. Now I know I’m only in the baby stages of this but I am confident of its success, I have to be. When I first launched Coco Chica, I was in college full time, working full time as well and had poor time management skills. Still working on the time management portion but easy does it cowboy.

The thing is that if you believe in your product, go for it, no matter how small the step is. The important thing is to actually take that first step. It’s crucial for someone to follow in what they believe in. I believe in my website, in my brand, in my name and my words. When you hear the name Coco Chica, I want it to be synonymous with chic, classic, fun things. The name is inspired by Coco Chanel and anything Chanel touches turns to gold. Chica, which is part of my nickname pays tribute to my female, Latina, empowerment prowess. I want this website to be about fashion, beauty, architecture, entertainment because all of these things are what make my identity, the person who I am and what I am passionate about.

This new beginning is to find myself as a brand and learn how to lay it all out. When I first started, it was all over the place. I had underestimated how much work goes into running a website and I failed, miserably. I had so many expectations on what I had envisioned as a website and it just didn’t come out that way. As they say, when you want something so bad, the harder it will be to make it happen. I originally thought that I could post new content every single day. Boy was I wrong. So, wrong lol. One does not know how time consuming it is to bring new content to a website every day. Especially for me and my daily responsibilities I already had on my plate. IE: school, work, family, social life, dating. I was seriously delusional, like certifiably crazy to think that I could make it work. Now that does not mean that it isn’t achievable but boy did it not work for me lol and that’s ok. That’s what life is about, learning from the mistakes we make. I wanted it all. Other bloggers made it look so easy and effortless and it is not. This is something you have to dedicate yourself to or else you will plummet just like me.

So here I am, like a phoenix rising from the blogging ashes, throwing my name in the race again. This is all a learning phase to see what works, what doesn’t and what can make it better. And I really hope you join me in my journey because what’s life without a little help from my friends.

XOXO

CC